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WISKIND | Warm Winter Initiative on the First Day of 2026

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WISKIND | Warm Winter Initiative on the First Day of 2026

January 09, 2026

On January 1, 2026, marking the first day of the new year, Wiskind launched its “Warm Winter Initiative”, delivering warmth and care to 116 students aged 5–16 in Boxing County. The donation included branded winter jackets with a total value of RMB 30,000. On New Year’s Day, the children put on their new winter clothing, welcoming the year with bright smiles and renewed confidence.

Warm Winter Initiative1

On the morning of January 1, more than 30 students visited Wiskind under the guidance of company staff, gaining firsthand insight into Wiskind’s corporate culture and core products. At noon, the children were invited to have lunch at the Group’s headquarters cafeteria, where they enjoyed a relaxed and joyful time together, sharing conversations and experiencing genuine warmth during the winter season.

Warm Winter Initiative2

This donation is part of Wiskind’s long-term public welfare program, through which the company remains committed to educational support and community care. Since 2018, Wiskind has invested a total of RMB 7.5 million in charitable initiatives and organized more than 120 public welfare activities.

Warm Winter Initiative3

Looking ahead, Wiskind will continue its support by inviting beneficiary students to participate in Children’s Day activities, including creative building block exploration, “Micro Wish” fulfillment, and targeted assistance programs—providing both material aid and emotional encouragement to help children grow with confidence and hope.

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